(Links): https://agencyinmotion.com/5-elements-strategic-pr-campaign/ https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/ https://www.forbes.com/sites/forbesagencycouncil/2021/08/03/5-tips-for-a-successful-pr-campaign/?sh=1aff9a941962 Submit an explanation of at least three to five appropriate PR strategies that could be used to develop your campaign. Provide the rationale for why each strategy was selected. Then define the PR tactics proposed to execute the campaign strategies, delineating the set of methodologies and approaches necessary to introduce your new product or service to the marketplace. Be sure to compare your tactics with contrasting approaches while providing justification for the tactical approaches selected. For example, one of your strategies could be to use Facebook alone to launch the product or service. The justification is that Facebook provides large numbers of the appropriate audience for the product. The tactic could be a series of daily posts describing the features and benefits of the product or service. This is a casual example. You will be expected to provide more detail. This milestone will inform your final project.
Sample Solution
1. Social Media Engagement: Create a social media presence on all major platforms and actively engage with your target audience to create buzz around your campaign, increase visibility, and build long-term relationships with potential customers.
2. Influencer Marketing: Reach out to industry influencers who can help amplify awareness of your campaign. Through collaborations, you can tap into the influencer’s network and access their followers as potential customers for your product or service.