Today’s HR professionals are expected to measure the success or failure of HR practices based on the achievement of organizational outcomes. Brand identity, bottom-line profitability, employee job satisfaction, and increased management focus are all outcomes that can be achieved in part through an organization’s total rewards program.
This case examines a fictitious M. K. Makey organization and how it aligns its total rewards programs with its organizational goals and values.
You have been asked to write an opinion piece for a local newspaper in which you address the following:
- Analyze the practice of companies offering their own products to enhance the total compensation of its employees.
- Is this a common practice in U.S. organizations? Give real-life examples (employers by name). In your educated opinion, do you think this is a good idea? Why or why not?
- Make recommendations regarding an expansion of the benefits programs offered at Makey’s. Justify your recommendations with outside sources.
• Assignment-Driven: Does the paper fully address all aspects of the assignment? Is the assignment addressed accurately and precisely using sound logic? Does the paper meet minimum length requirements?
• Critical Thinking: Does the paper demonstrate graduate-level analysis, in which information derived from multiple sources, expert opinions, and assumptions has been critically evaluated and synthesized in the formulation of a logical set of conclusions? Does the paper address the topic with sufficient depth of discussion and analysis?
• Business Writing: Is the essay logical, well organized, and well written? Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are section headings included? Are paraphrasing and synthesis of concepts the primary means of responding, or is justification/support instead conveyed through excessive use of direct quotations?
• Effective Use of Information: Does the submission demonstrate that the student has read, understood, and can apply the background materials for the module? If required, has the student demonstrated effective research, as evidenced by student’s use of relevant and quality (library?) sources? Do additional sources used provide strong support for conclusions drawn, and do they help in shaping the overall paper?
• Citing Sources: Does the student demonstrate understanding of APA Style of referencing by inclusion of proper citations (for paraphrased text and direct quotations) as appropriate? Have all sources (e.g., references used from the Background page, the assignment readings, and outside research) been included, and are these properly cited? Have all sources cited in the paper been included on the References page?
• Timeliness: Has the assignment been submitted to TLC (Trident’s learning management system) on or before the module’s due date?
Full Answer Section
The Allure and Limitations of In-Kind Compensation
The practice of companies offering their own products or services to enhance employee total compensation is a fascinating strategy with both compelling advantages and notable drawbacks. From an organizational perspective, it can be a highly cost-effective way to provide value. For instance, a software company might offer employees free subscriptions to its premium services, or an apparel brand might provide significant discounts on its clothing lines. The direct cost to the company for these benefits is often marginal, especially for digital products or excess inventory, while the perceived value to the employee can be substantial.
Beyond cost savings, this practice can foster deep employee loyalty and transform staff into genuine brand advocates. When employees regularly use and benefit from the company's offerings, they develop a firsthand understanding of the product's value, becoming more effective in sales, customer service, and informal word-of-mouth marketing. It can also serve as an internal product testing ground, providing valuable feedback for improvements.
However, this approach is not without its limitations. The primary challenge lies in the
perceived value and choice. While a discount on a new car might be thrilling for an automotive enthusiast, it holds little appeal for an employee who prefers public transport or already owns a different brand. The benefit becomes less universally attractive, potentially leading to feelings of inequity if the "perk" isn't relevant to all employees' needs or lifestyles. Furthermore, there can be
tax implications for employees, as some in-kind benefits may be considered taxable income, diminishing their net value.
A Common Practice with Notable Examples
Offering company products or services as part of total compensation is indeed a common practice, particularly within certain industries in the U.S. Many large corporations leverage their core offerings to enhance employee perks.
Consider these real-life examples:
- Tech Giants (e.g., Google, Microsoft, Apple): Employees often receive free or heavily discounted access to the company's software, devices, and cloud services. Google, for example, is known for providing employees with early access to new products and services.
- Retailers (e.g., Gap, Target, Starbucks): Employee discounts on merchandise are standard in the retail sector, ranging from 10% to 50% or more. Starbucks partners (employees) receive free drinks and food during shifts, and a pound of coffee or box of tea each week.
- Automotive Companies (e.g., Ford, General Motors): Employees and their families often qualify for significant discounts or special leasing programs on new vehicles.
- Food & Beverage (e.g., PepsiCo, Coca-Cola): Employees may receive free or discounted access to company products, from beverages to snacks.
In my educated opinion, offering company products as a benefit
can be a good idea, but only when integrated thoughtfully into a broader, flexible total rewards strategy. It works best when:
- The product/service has broad appeal: For example, free software from a tech company is likely to be useful to many employees.
- It aligns with company culture and brand identity: It reinforces what the company stands for and encourages genuine employee engagement with the brand.
- It complements, rather than replaces, core benefits: It should be an enhancement to competitive salaries, robust health insurance, retirement plans, and paid time off, not a substitute.
- There is an element of choice or flexibility: Employees value benefits that meet their individual needs.
If the "perk" is too niche, creates tax burdens, or is perceived as a way to cut corners on traditional compensation, it can backfire, leading to dissatisfaction rather than increased motivation.
Recommendations for Makey’s Benefits Program Expansion
For M. K. Makey, leveraging its own products to enhance total compensation is a promising start, but true organizational outcomes are achieved through a comprehensive and employee-centric approach. To truly enhance brand identity, bottom-line profitability (through retention and productivity), employee job satisfaction, and management focus, Makey's should consider expanding its benefits program in several key areas:
- Enhanced Health and Well-being Benefits:
- Recommendation: Beyond standard medical, dental, and vision, consider offering comprehensive mental health support (e.g., expanded EAP services, access to therapy platforms), wellness programs (e.g., gym memberships, mindfulness apps, nutrition counseling), and robust parental leave policies.
- Justification: A recent study by MetLife (2024) found that employees increasingly value mental and financial well-being benefits. Investing in employee health reduces absenteeism, improves productivity, and demonstrates a genuine commitment to employee welfare, which in turn boosts job satisfaction and retention (Society for Human Resource Management [SHRM], n.d.).
- Professional Development and Growth Opportunities:
- Recommendation: Implement tuition reimbursement for relevant degrees or certifications, provide access to online learning platforms (e.g., LinkedIn Learning, Coursera), offer mentorship programs, and support attendance at industry conferences.
- Justification: Employees, especially those in a Master's program like M. K. Makey's fictional context, are often driven by opportunities for growth. Research consistently shows that professional development opportunities are a key driver of employee engagement and retention (Deloitte, 2023). It also ensures that Makey's workforce remains skilled and adaptable, directly contributing to long-term organizational success.
- Flexible Work Arrangements:
- Recommendation: Explore options such as hybrid work models, compressed workweeks, or flexible scheduling, where feasible for different roles.
- Justification: The COVID-19 pandemic accelerated the demand for flexibility. A survey by Gallup (2022) indicated that flexible work arrangements are highly valued by employees and can significantly impact retention and well-being. Offering flexibility demonstrates trust and empowers employees to better manage their work-life integration, leading to higher job satisfaction and reduced burnout.
- Financial Well-being Programs:
- Recommendation: Supplement traditional retirement plans with financial literacy workshops, student loan repayment assistance, or access to financial planning services.
- Justification: Financial stress is a major concern for many employees, impacting their focus and productivity. Providing resources to improve financial well-being can alleviate stress, enhance employee focus, and signal a caring employer, thereby increasing loyalty and satisfaction (PwC, 2023).
By strategically expanding its total rewards program beyond just product offerings to include these crucial areas, M. K. Makey can cultivate a highly satisfied, engaged, and productive workforce.
This holistic approach will not only enhance its brand identity as a desirable employer but also directly contribute to its bottom-line profitability through improved talent acquisition, retention, and overall organizational performance.
References
Deloitte. (2023).
2023 Global Human Capital Trends: New rules for a new world. Retrieved from [Insert relevant Deloitte Human Capital Trends report link if available, e.g., Deloitte Insights]
Gallup. (2022).
The future of hybrid work: 5 things we've learned. Retrieved from [Insert relevant Gallup report link if available, e.g., Gallup.com]
MetLife. (2024).
22nd Annual U.S. Employee Benefit Trends Study. Retrieved from [Insert relevant MetLife report link if available, e.g., MetLife.com]