Scenario
After reviewing the new proposed vision from Healthy Dynamics that includes updated mission, focus area, and objectives, the CEO has decided to contract a project manager. The project manager understands the importance of identifying stakeholders early in the strategic planning process. The project manager will be responsible for the successful start of the planning strategy, implementation, review, control, and evaluation of the strategic plan. Other tasks include: gathering feedback from stakeholders, identifying areas of improvement, and making recommendations.
The project manager has asked you to provide a strategy map, identifying key stakeholders involved in achieving the objectives of the defined focus area. Some of the major stakeholders in the healthcare industry are physicians, employers, insurance companies, pharmaceutical firms, government agencies, and consumers (e.g., patients and employees). You will also need to make a list of relevant questions to solicit feedback from the stakeholders that will allow you to see where stakeholders stand when evaluated by the same key measures (survey questions).
Sample Answer
Strategy Map and Stakeholder Engagement for Healthy Dynamics
This response provides a strategic map identifying key stakeholders involved in achieving the objectives of Healthy Dynamics' new vision, followed by a list of relevant questions to solicit measurable feedback from these stakeholders.
1. The Strategy Map: Aligning Stakeholders with Objectives
A strategy map visually links organizational objectives across different perspectives (usually Financial, Customer, Internal Process, and Learning & Growth). For a healthcare organization like Healthy Dynamics implementing a new vision, the key focus area (e.g., "Enhancing Patient-Centric, Value-Based Care") should drive the map.
Key Stakeholders and Feedback Strategy
The following stakeholders are critical to the success of the strategic plan and must be surveyed using common metrics to evaluate alignment and measure feedback.
A. Key Stakeholders Identified
Consumers (Patients/Employees): Recipients of care; their satisfaction and health outcomes are the ultimate measures.
Physicians (Providers): Central to delivery; their adoption of new protocols is non-negotiable.
Insurance Companies: Control payment models and are key partners in managing population health risk.
Employers: Key clients who purchase health plans for their workforce and prioritize cost control and productivity.
Employees (Internal Staff): Responsible for implementing all operational and digital changes; their morale and training are vital.
Pharmaceutical Firms: Suppliers of key resources; their pricing and data exchange impact clinical and financial processes.
B. Measurable Feedback Questions (Survey Items)
These questions use a standardized Likert Scale (1 = Strongly Disagree to 5 = Strongly Agree) to measure alignment and feedback across common measures like Value, Communication, and Adoption.
Measure 1: Perceived Value of the New