“ Environment responsibility”

1. What is meant by “ environment responsibility”? Give an example
2. Discuss the five (5) different types of consumer products and give examples of each? The 5 different types of consumer products are: 1. Consumer Products. 2. Convenience products 3. Shopping Products 4. Specialty Products and
3. Unsought Products
4. The macroenvironment has 6 major actors. They are: 1. Demographic
5. Economic3. Natural environment4. Technological 5. Political
6. Culture or Soci-Culture.

Briefly define each one of the factors above and give an example of each.

1. What is digital and social media marketing? List at least 5 examples
2. Discuss and list 3-4 facts for each of the following groups:
3. The Baby Boomers. 2. Millennials. 3.Generzation Z
4. There are five (5) types of customer markets. List and briefly discuss each market.
5. What is Customer Relationship Management (CRM) and discuss why this is important for a company to master this concept.
6. Define the “marketing concept, marketing exchange, cause related marketing, social responsibility and target market.”
7. What is the definition of positioning? Find 3 companies and discuss how they have positioned their product to consumers. For example: Rolex has positioned their watch as a high-end product, a status symbol, or upscale product.
8. List and briefly describe the eight steps (8) of the New Product Development Process on page 257. The 8 steps include: 1. Idea Generation 2. Idea Screening 3. Concept development and testing 4. Marketing strategy development 5. Business analysis 6. Product development 7. Test marketing and Commercialization.

Sample Solution