Environmental Scanning

      Environmental Scannin" rel="nofollow">ing         Order Description   A strategic management plan addresses four different management functions: environmental scannin" rel="nofollow">ing, strategy formulation, strategy implementation, evaluation and control. Weeks 3, 4 and 5 in" rel="nofollow">individual assignments (Part 1, Part 2 and Part 3) are in" rel="nofollow">integrated to generate a strategic management plan. The purpose of this in" rel="nofollow">individual assignment is to evaluate the in" rel="nofollow">internal and external environments of a company selected by the student, to analyze the competitive advantage of the selected company, to evaluate a set of suitable strategies, and to examin" rel="nofollow">ine appropriate metrics. This assignment provides students an opportunity to research a selected company as if they were in" rel="nofollow">involved in" rel="nofollow">in a company's actual strategic management plannin" rel="nofollow">ing process. It allows students to see which management plannin" rel="nofollow">ing process and management plan the selected company is currently usin" rel="nofollow">ing, allowin" rel="nofollow">ing them to measure the effectiveness of current strategies. A Strategic Management Plan addresses four different management functions: Environmental Scannin" rel="nofollow">ing, Strategy Formulation, Strategy Implementation, Evaluation and Control. The Week 3, 4, and 5 Individual Assignments (Part 1, Part 2, and Part 3) are in" rel="nofollow">integrated to generate a Strategic Management Plan. This is Part 1 of the three-part Strategic Management Plan. Environmental Scannin" rel="nofollow">ing     Write a 1,050-word report in" rel="nofollow">in which you select a company you are familiar with or a company where you currently work, and do the followin" rel="nofollow">ing: • Evaluate the in" rel="nofollow">internal and external environments of your selected company usin" rel="nofollow">ing an environmental scan. • Analyze the competitive advantage of your selected company. • Evaluate the strategies your selected company uses to create value and gain" rel="nofollow">in competitive advantage. • Examin" rel="nofollow">ine the measurement guidelin" rel="nofollow">ines your selected company uses to verify its strategic effectiveness. • Evaluate the effectiveness of the measurement guidelin" rel="nofollow">ines your selected company uses. Cite 3 scholarly references, in" rel="nofollow">includin" rel="nofollow">ing at least one peer-reviewed reference from the University Library. Format your paper consistent with APA guidelin" rel="nofollow">ines.   Strategy Formulation This is the second part of a three part strategic management plan for the company selected by the student in" rel="nofollow">in part 1. The purpose of the assignment is for students to establish long-term goals and objectives; in" rel="nofollow">indicate, specify and discuss strategies; and in" rel="nofollow">investigate, consider and describe specific busin" rel="nofollow">iness strategies in" rel="nofollow">includin" rel="nofollow">ing vertical in" rel="nofollow">integration and strategic alliances, to achieve competitive advantage in" rel="nofollow">in the in" rel="nofollow">industry. The student also generates an appropriate organizational chart in" rel="nofollow">in alignment with the stated strategies. Weeks 3, 4, and 5 Individual Assignments are in" rel="nofollow">integrated to generate a Strategic Management Plan. This is Part 2 of the three part Strategic Management Plan. Assignment Steps Write a 1,050-word report on the company you selected in" rel="nofollow">in Week 3, followin" rel="nofollow">ing up on the Individual Assignment of Week 3 (Environmental Scannin" rel="nofollow">ing), and address the followin" rel="nofollow">ing: • Establish Long-term Goals and Objectives o Strategy Formulation. o Indicate the markets that the company will pursue. o Specify the unique value the company will offer in" rel="nofollow">in the selected markets. o Discuss the resources and capabilities that are required. o Analyze how the company will capture value and sustain" rel="nofollow">in competitive advantage over time. • Busin" rel="nofollow">iness Management Strategy o Consider Cost and Differentiation Advantages. o Describe the Corporate Strategy. o Investigate Vertical Integration. o Describe Strategic Alliances. o Detail the Company Competitive Advantage. o Generate an Organizational Chart of the company you selected. Cite at least 3 scholarly references. Format your paper consistent with APA guidelin" rel="nofollow">ines. Strategy Implementation, Evaluation and Control   Write a 1,050-word report on the company you selected in" rel="nofollow">in Week 3, followin" rel="nofollow">ing up on the Individual Assignment of Week 3 (Environmental Scannin" rel="nofollow">ing), and address the followin" rel="nofollow">ing: • Strategy Implementation o Discuss International Strategy. o Discuss Strategic Implementation. o Explain" rel="nofollow">in the in" rel="nofollow">influence of Governance and Ethics. o Discuss the Company Social Value. o Discuss Innovation and Diversification. o Discuss Legal limitations. • Evaluation and Control o Explain" rel="nofollow">in Strategic Metrics. o Discuss Key Fin" rel="nofollow">inancial Ratios.