"Equities and eBay—Culture Gets in the Way"

Why does culture play a major role in determining the best investment practices? In your opinion having into account the five elements of culture mentioned (values, rituals, symbols, beliefs, and thought process), how much importance international marketer must give to these elements to design products, distribution systems, and promotional programs? Mention at least one real-life example where international marketers or companies ignored or miscalculated the importance of these factors hurting their businesses or careers.      

Sample Solution