Scenario: You are a new assistant to the marketing manager of a cooking utensils corporation. You are on a team of professionals who have been with the company many years and design cookware that is both aesthetically pleasing to the modern cook as well as addressing the most current trends in cooking techniques. The company is called Green Cookware Company with a vision of creating sustainable cookware for modern cooks.
In your team discussions, one of the product engineers brings up the fact that the latest new product the team is proposing has BPA but that it would be too costly to use an alternative plus they can make the product in more colors.
What is the problem?
What group tendency could lead to approving the new product with no further discussion and why might this be so?
How would you address this as the new assistant on the team?
Sample Solution