One recurring theme in this course is the application of ethical principles to situations that occur in marketing
campaigns. In this particular session, we will discuss how organizations handle ethical dilemmas related to
public perceptions of their operations. Public relations is connected to the fifth P of the Marketing Mix: People.
Instructions:
1) Research the Susan G. Komen Pink Ribbon campaign and consider executive salaries for nonprofit
organizations.
a) Using the Charity Navigator website in the resources for this Assignment, compare executive information
with that of at least two other nonprofit organizations. (Ice bucket challenge & the other non profit organization
chosen in Discussion 1) Submit an analysis of your results as part of the Discussion 2 response. Cite sources
to support your positions.
b) Use this week’s Learning Materials and/or additional cited research to support your post. Use APA-formatted
in-text citations and a reference list.
2) Explain why the company you chose utilizes consistent or inconsistent branding.
Use this week’s Learning Materials and/or additional cited research to support your post. Use APA-formatted
in-text citations and a reference list.
Note about the format of Discussions: The Discussions in this course are intended to generate meaningful
conversation among you and your classmates, similar to what you would experience in a traditional classroom.
As such, the prompts focus on specific issues related to the weekly topic and assigned readings. Your
responses are expected to be fully conceived ideas supported by those Learning Materials and your own
experiences or those in the current media/literature.
Learning Materials:
Marketing (7th ed.)
Chapter 3, “Social and Mobile Marketing”
Chapter 4, “Developing New Products”
Access to textbook:
Copy and paste link: https://myebooks.mheducation.com/bookshelf/ebooks
Sample Solution