ETIHAD AIRWAYS in UAE

    ETIHAD AIRWAYS are international airline in UAE which located in Abu Dhabi. It provides service of transporting people from city to city around the world. Write an essay that contains the following; • Introduction and background • Development and service of Etihad airways • 4 Ps strategies as following • A product refers to an item that satisfies the consumer's needs or wants. • Product/service design - features, quality • Services (complementary service, service level) • Price strategy • Place strategy • Promotion strategy • Internal and external analysis of Etihad airways. • SWOT analysis • Challenges • Conclusions