1.List all of the cultural challenges posed by Disney’s expansion into Europe.
- Next, list the variables that influenced these challenges. (Top of matrix.)
- Decide on a score (1-5) for each of these challenges according to the relative importance of the factors. Multiply each of these scores by 2 to find the weighted scores for each option/factor combination.
- The first section of your paper should be an explanation of this process and how you decided on each of the factors in the matrix.
Sample Solution