European Management Assignment Plan

European Management Assignment Plan The Case: The CEO/MD of the Colourful Corporation has just returned from a skiing holiday with her family in the French Alps.  She passed through Grenoble enroute to the Alps and was very impressed with the business potential of the city.  She thinks that there is investment potential in the Grenoble region.  She didn’t have time to examine this potential in any detail but is considering a possible investment up to EU80m.  She noted  with some satisfaction that the principal industries in the city were education, tourism (associated with the snow industry), ICT, and wine.  She has asked you to join an investigative team she has put together, and to undertake a ‘desk-top’ feasibility study in the form of a business case and send a soft copy to her by COB Mon 15 Dec 14, to provide her with investment recommendations related to these four industries. Your team will then travel to Grenoble to investigate on site, be briefed by a number of industry specialists and undertake visits to various companies in the region.  She regretted her briefing was so short, but she was leaving for China tomorrow and depended on you and your team to come up with a good ‘desk top’ business report for her. •Your business report will outline at least the key strategic, business, cultural, legal and economic factors as well as any current issues and challenges being experienced by the industries in Grenoble that an Australian manager planning to invest should be aware of, and provide some initial conclusions and your early recommendations. Executive Summary 2 pages max (copy and paste; aim, conclusion, recommendation) Table of Contents Introduction                                     (100 words) Aim of Report                                        (50 words) This report provides a ‘desk-top’ feasibility report and analysis regarding the current and future investment opportunities for Colourful Corporations in the industries of; education, tourism (associated with the snow industry), Information and Communications Technology (ICT) and wine in the city of Grenoble, France. Factors and Issues (200 each issue, therefore 2000) – Test how each fact relates to the Aim External Environment Analysis (test how each factor relates to the aim)        (600 words) the economic system Economy of the EU, France and Grenoble                   Hadrian Real GDP growth rates                        Hadrian the monetary system                            Hadrian trade relationship between Australia and the EU                Hadrian taxation                                 Hadrian Corporate tax Value Added tax employment Law and                             Carmella business regulation                            Carmella Business Culture                                 (200 words) Hofstede/Gannon/Tompanaars                     Gerard Business Entry Strategies                            (200 words) Takeover/Merger/JV/Greenfield/Franchise                Hadrian Market Analysis -everyone starts by doing PESTLE/SWOT/PORTER for their market, this goes in Appendix and then gets distilled into 200 words each under the following headings Education                                (200 words) Product Description Product Objectives Target Market                            Carmella Value Proposition/Competitors/Differentiation Tourism                                (200 words) Product Description Product Objectives Target Market                            Arthur Value Proposition/Competitors/Differentiation ICT                                    (200 words) Product Description Product Objectives                         Gerard Target Market Value Proposition/Competitors/Differentiation Wine                                    (200 words) Product Description Product Objectives Target Market                                   Bianca Value Proposition/Competitors/Differentiation Conclusion                                         (100 words) Past and Present facts.                            Hadrian Recommendation                                     (100 words) Future                                    Hadrian Invest in XYZ (or none) Justify Annexures Repeat for each product (Education, Tourism, ICT, and Wine) Product SWOT Analysis Strengths Weaknesses Opportunities Threats Product PESTLE Analysis Political Factors Economic Factors Social Factors Technological Factors Legal Factors Environmental Factors References Do as you go… don’t leave until the end (use something like ‘Cite this for me’ website). Pestle Example Swot Example Porters Example   PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)