Event Management

Identify an existing Australian Grand Prix sponsor and post your answers the following questions: How directly does the business of this sponsor relate to motor racing? What value do you think this sponsor provides to the Grand Prix? What value do you think is provided back to the sponsor? What aspects related to branding do the Grand Prix and its sponsors have in common? What image would you try to portray through the Toyota Launch festival and why? How does this tie in with Toyota's current branding? Who are some good sponsorship partners that would align well this image? Highlight key logistical challenges for the Toyota Launch event. How would you program the Launch event to keep the VIP and public events distinguished without interrupting the dynamics? What would be the measures or contingencies you would put in place to mitigate or eliminate risks? How would you prepare for the sorts of risks that have been listed? What steps could you take to mitigate their impact? How logistics is different to programming for the given event. What are the first five steps in an emergency plan that would cover potential incidents leading up to and on the day of the event.                                                      

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