Attend an event/festival during the semester (the list of events is provided below). You will observe and evaluate the event's sponsorship strategy during your visit. You will prepare a report containing critiques with respect to THREE of the five specified sponsorship areas: (1) Event assets, sponsorship rights and sponsorship benefits, (2) Sponsorship programme and/or sponsorship portfolio, (3) Sponsorship leveraging, (4) Evaluating and measuring sponsorship effects or ambush marketing, (5) Fundraising opportunities.
In each critique, firstly, you will need to provide a brief description of your experience. Then, you will critically analyse and evaluate the event's sponsorship strategies. Afterwards, based on your analysis, you will recommend relevant marketing or sponsorship strategies to the event. In other words, you will discuss how the event could improve its sponsorship policies, strategies and/or implementation.
Sample Solution