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Advertisement 2:

• Product: Nike Air Jordan sneakers
• Needs: Esteem and self-actualization needs
• Scale: Nike Air Jordan sneakers are a high-status product, so they address the esteem need for recognition and respect. They are also associated with athletic performance and achievement, which can help people to meet their self-actualization need for personal growth and development.
• Maslow’s model and other factors: People who have met their basic needs and feel secure in their social environment are more likely to be able to focus on their higher-level needs, such as esteem and self-actualization. Additionally, people who are interested in sports or fitness may be more likely to be attracted to ads for athletic products.
• Differences in the international version: The international version of the ad features a diverse group of athletes from different countries wearing Nike Air Jordan sneakers. This emphasizes the global appeal of the brand and its ability to unite people from all over the world.

Advertisement 3:

• Product: Apple iPhone
• Needs: Esteem, self-actualization, and social needs
• Scale: The iPhone is a high-status product, so it addresses the esteem need for recognition and respect. It is also a powerful tool that can be used for a variety of purposes, from work to entertainment to communication. This can help people to meet their self-actualization need for personal growth and development. Additionally, the iPhone is a popular social media platform, which can help people to connect with others and satisfy their social needs.
• Maslow’s model and other factors: People who have met their basic needs and feel secure in their social environment are more likely to be able to focus on their higher-level needs, such as esteem, self-actualization, and social needs. Additionally, people who are interested in technology or social media may be more likely to be attracted to ads for smartphones.
• Differences in the international version: The international version of the ad features a variety of people from different cultures using their iPhones in different ways. This emphasizes the versatility of the iPhone and its ability to meet the needs of people from all over the world.

Conclusion

Maslow’s hierarchy of needs is a useful framework for understanding how different needs can motivate people to purchase products or respond to ads. Advertisements that appeal to higher-level needs, such as esteem and self-actualization, are more likely to be effective with people who have already met their basic needs. Additionally, lifestyle and situational factors can also influence people’s responses to ads. For example, people who are interested in sports or fitness may be more likely to be attracted to ads for athletic products.

International versions of ads often emphasize the universal appeal of products and their ability to unite people from all over the world. This can be an effective way to appeal to a global audience.