Exploring Innovation and strategy

Questions: 1 How does the concept of ‘economies of scope’ help to explain" rel="nofollow">in Disney’s diversification strategy? 2 What are the pros and cons for Disney of operatin" rel="nofollow">ing television and cable networks? 3 In 2009 Disney announced that it had acquired Marvel Entertain" rel="nofollow">inment, a comic book and action hero company for $4billion. How would you evaluate the value-creatin" rel="nofollow">ing potential of this decision? 4 What are the key challenges Disney’s senior managers face in" rel="nofollow">in runnin" rel="nofollow">ing such a diverse set of busin" rel="nofollow">inesses? Provide detailed responses givin" rel="nofollow">ing reasons to the above questions usin" rel="nofollow">ing wider readin" rel="nofollow">ing, strategy content, theory & termin" rel="nofollow">inology.