External and Internal Business Analysis

  Order Description   1. Explain how to conduct an external strategic-management audit 2. identify key factors in the macro environment for a business of your choice that could have a positive or/and negative effects (PESTEL for Auckland Airport) and (EFE matrix for Auckland Airport) 3. Using Porter's 5 forces model evaluate competitveness of a chosen business (Auckland Airport) 4. Define and Explain value chaon analysis (VCA) 5.In strategic Management they are many ways to represent internal and external audits, outline the major forecasting techniques used in Strategic Management and develop one matrix which could be used in a business plan (Auckland airport)