Facebook Business Analysis

TERM PAPER (25%) The learning objective for the term paper is to determine the strengths and weaknesses of a firm, and, to determine the core competence that can be built on to establish a competitive advantage. The final step is to develop a business plan that will align the capabilities of the firm with the requirements of the competitive environment. You will be provided with a list of companies from which you can choose. Papers will be turned in through Turnitin.com. It is suggested that you turn your paper in early to take advantage of the opportunity to edit your paper if needed. FACEBOOK Too Big to Fail? Fourteen years after launching its website to serve Harvard students, is Facebook poised to go the way of My Space? Facebook has more than 2.2 billion monthly active users (Links to an external site.)Links to an external site. as of January 2018. Its popularity has led to prominent media coverage for the company, including significant scrutiny over privacy and the psychological effects it has on users. In recent years, the company has faced intense pressure over the amount of fake news (Links to an external site.)Links to an external site., hate speech (Links to an external site.)Links to an external site. and depictions of violence (Links to an external site.)Links to an external site. prevalent on its services, all of which it is attempting to counteract. Facebook is facing an existential test that, some say, its leadership is failing to address. The actions of Facebook execs is reminiscent of how execs at Nokia and Blackberry reacted after the iPhone emerged. Their revenues kept growing for a couple years -- and they dismissed the threats. By the time users started leaving in droves, it was too late. Matt Rosoff of CNBC opines that there is no outside attacker bringing Facebook (Links to an external site.)Links to an external site. down. He believes it is a circular firing squad that stems from the company's fundamental business model. FB’s current model collects data from users, and uses that data to sell targeted ads. For years, users went along with the bargain. However, after almost a year of constant negative publicity, their patience may be waning. Time for a new strategy?                                                                                                                              

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