Fairytale Dreams Ltd (Catering and Ballroom Rental business, the idea is to have a building that will look like a castle where I will be able to host 2 events for 300 people each at the same time).

Fairytale Dreams Ltd (Caterin" rel="nofollow">ing and Ballroom Rental busin" rel="nofollow">iness, the idea is to have a buildin" rel="nofollow">ing that will look like a castle where I will be able to host 2 events for 300 people each at the same time). Located in" rel="nofollow">in North Carolin" rel="nofollow">ina Note: Remember that 80% of new busin" rel="nofollow">inesses fail. What steps are you goin" rel="nofollow">ing to take from the begin" rel="nofollow">innin" rel="nofollow">ing to be sure that your new busin" rel="nofollow">iness is one of the 20% that is successful? As much as you can, research other organizations that currently offer somethin" rel="nofollow">ing close to your busin" rel="nofollow">iness – learn from their successes and their failures. Keep track of this research as it will be a valuable part of this paper. Make notes on how your organization will offer the product or service. Once again" rel="nofollow">in, develop the mission and values of your organization and tie those values to your company description and especially to the products and or service you will offer. 1. Perform a Literature Review from sources from The Wall Street Journal, New York Times, Forbes, Fast Company and academic journals and especially .gov websites for demographics (never use a Wiki “anythin" rel="nofollow">ing) for graduate work. This literature review will provide journals on the in" rel="nofollow">industry, category (or categories) of in" rel="nofollow">innovation and all related fields. 2. Create the mission and vision for the organization 1) prepare an outlin" rel="nofollow">ine of the key poin" rel="nofollow">ints you want your readers to grasp (the skeleton of your Executive Summary); 2) describe the conditions that bode well for your proposed company (your Situation Analysis); and 3) detail the company you want to create and the products and/or services you will brin" rel="nofollow">ing to market. So, the mission and vision needs to be apparent throughout the rest of the plan. 3. In this assignment, write about the company you plan to create and will give specifics of the products and services you plan to offer. You will describe your company in" rel="nofollow">in terms of what value or need it will brin" rel="nofollow">ing to the marketplace. Describe the Mission and Values of your organization. Explain" rel="nofollow">in the ways that your busin" rel="nofollow">iness will be thought of as an ethical enterprise. Follow the guidelin" rel="nofollow">ine below for the body of the paper #1A: Executive Summary OUTLINE In this section, you will list (on one page) the key poin" rel="nofollow">ints you will want to make or cover in" rel="nofollow">in the various sections of your plan. This list will become the outlin" rel="nofollow">ine for your Executive Summary and will guide you as you build each of the sections of your, (Note that, over time, as you create the detailed content for each section of your plan, you will embellish and correct your in" rel="nofollow">initial outlin" rel="nofollow">ine.) #1B: Situation Analysis In this section, you will write one to two pages describin" rel="nofollow">ing the context for your proposal: 1. Market Demand: What is creatin" rel="nofollow">ing the need for your product or service? How is this need currently bein" rel="nofollow">ing met? What gaps exist in" rel="nofollow">in those offerin" rel="nofollow">ings, their price, and/or their distribution? 2. Competition: Who is currently meetin" rel="nofollow">ing demand for your product or service? What are their strengths and weaknesses? How are they performin" rel="nofollow">ing as companies? What is their stock standin" rel="nofollow">ing in" rel="nofollow">in the in" rel="nofollow">industry? 3. Readin" rel="nofollow">iness: Do the founders possess special in" rel="nofollow">intellectual property that will foster success? What value do you propose to offer your market? What are your differentiators, strengths, and weaknesses? How will you exploit your strengths? Competitive weakness? How will you in" rel="nofollow">inoculate again" rel="nofollow">inst competitive strengths? Your own weaknesses? How are you prepared operationally to deliver? What relationships exist that will enable a fast start? #1C: General Company Description In this section you will describe your company in" rel="nofollow">in terms of what value or need it will brin" rel="nofollow">ing to the marketplace, reflectin" rel="nofollow">ing in" rel="nofollow">innovation and Systems Thin" rel="nofollow">inkin" rel="nofollow">ing. Describe your in" rel="nofollow">initial Goals and Objectives (knowin" rel="nofollow">ing they will change over time) as well as the Strategy you will employ and the Mission and Values of your organization. Describe your in" rel="nofollow">initial vision for your company and answer this question: What is your exit strategy for your busin" rel="nofollow">iness? How can you develop this busin" rel="nofollow">iness with an end strategy so that 1) it could be acquired (if that is your plan) or.2) you can prevent an unwanted buyout. Consider Mergers and Acquisitions in" rel="nofollow">in your in" rel="nofollow">industry and develop four ways that you can design your organization to enhance attractiveness. Be sure you share this paper with your assigned Writin" rel="nofollow">ing Partner to gain" rel="nofollow">in their feedback. Students who work closely with their Writin" rel="nofollow">ing Partner usually get better grades and more poin" rel="nofollow">ints. You can read in" rel="nofollow">in Course Information more about how to work with your Writin" rel="nofollow">ing Partner. Remember as you in" rel="nofollow">include any graphs or charts you are to in" rel="nofollow">introduce all graphs and charts and then to explain" rel="nofollow">in after the graph or chart exactly how it will in" rel="nofollow">inform your busin" rel="nofollow">iness plan action. If you brin" rel="nofollow">ing in" rel="nofollow">in graphs and charts from other sources (like maps, or .gov data) these must be cited usin" rel="nofollow">ing APA standards. #1 D Products and Services In your Product and Services section, you will give specifics of the products and services you plan to offer. • Have you clearly stated how you are connectin" rel="nofollow">ing your marketin" rel="nofollow">ing plan and your operational plan to the general company description (Assignment #1)? • Is it clear what you are offerin" rel="nofollow">ing? #2B: In the Marketin" rel="nofollow">ing Plan, you will provide a detailed description of the ultimate consumer of your product or service, expandin" rel="nofollow">ing on the description provided in" rel="nofollow">in the Situation Analysis. Your data will in" rel="nofollow">include in" rel="nofollow">information on ‘like’ products and the consumer base for that product. You will also explain" rel="nofollow">in your strategy for distributin" rel="nofollow">ing the product or service: advertisin" rel="nofollow">ing, publicity, promotion, collateral, web presence, sales, value added channels, and the like. • Have you described who your target market will be? • Have you explain" rel="nofollow">ined how you are goin" rel="nofollow">ing to get your product or service to that market? • Have you (roughly) explain" rel="nofollow">ined the ROI on your technology? • Does the paper clearly explain" rel="nofollow">in the demographic of the consumer? • Do you have three to five main" rel="nofollow">in poin" rel="nofollow">ints of explain" rel="nofollow">inin" rel="nofollow">ing how you will get this product or service to the consumer? • Does each of the main" rel="nofollow">in poin" rel="nofollow">ints have a citation back to the text and three other sources with a page number and a direct short quote? • Do you back up each statement of fact with a primary resource? • Do you have three to five citations from one of the assigned textbooks in" rel="nofollow">in this class? **********************************************************************************************