Fashion Luxury brand revolution
Order Description
Does onlin" rel="nofollow">ine retail mean the end of physical stores in" rel="nofollow">in the luxury fashion in" rel="nofollow">industry or can a luxury brand not exist without a physical store
Conduct a critical review on Fashion Luxury brand revolution, how the brands are movin" rel="nofollow">ing from physical to digital, how the brand Burberry has become a no.1 digital leader in" rel="nofollow">in the luxury in" rel="nofollow">industry. also briefly review the top luxury fashion brands digital in" rel="nofollow">innovation ( LV, Gucci, Chanel, Prada etc )
- Review about The role of physical stores, especially flagship stores of luxury brands and other distribution channels such as department stores, directly operated stores, pop up stores etc.
-Luxury consumers buyin" rel="nofollow">ing motivation onlin" rel="nofollow">ine and offlin" rel="nofollow">ine. (with theory, Please use appropriately theory)
- Hedonic motives- Pleasure, trust, experience, Loyalty
-Utilitarian motives- Convenience, Cost effective, customised product or service, in" rel="nofollow">information availability.
-Review on Generation and technology, The Millenials and the future of luxury brands