Financial analysis of a company

  Description:     You have been asked by an investment manager (you client) to perform financial analysis of a company and a main competitor in an industry of you choice (avoid mining/resouces/ and financial services sectors)- Based on this analysis, you client requires you to make a recommendation to: 1- Invest in the company- 2- Invest in the competitor. 3. Or, for whatever reason, invest in neither. You have to submit a business style report containing the following: 1- BRIEF background information on the two companies including how they are placed within the industry (approx 350 words)- 2- BRIEF industry trends and how well each company is placed to face these trends given their strategic outlook (approx 65owords)- 3. A ratio analysis to investigate and (raw conclusions about performance of the company and its competitor in the areas of (a) profitability, (B) liquidity, (0) working capital management and (D) leverage and financial risk- Note: present tables with just data- a- Conduct you ratio analysis over the most recent 3 year period for which full-year financial information is available for. b- Be smart about using ratios- For example: do not use 5 ratios to generate the same insights- c- In you analysis, identify reasons for any significant/unusual differences in numbers and trends-