Review the Fiskars Case study and answer the following questions following the assignment guidelines below.
- How did enlisting Fiskateers help the brand?
- How can a company like Fiskars gain the most out of a WOM program? What obstacles may have to be
overcome internally? - How do you measure WOM success?
- Why do people, in particular young women, want to be part of an online interest group such as
Fiskars’ fan page?
Assignment Requirements:
Write between 200 words per question using Microsoft Word
Be sure when answering each question, you incorporate concepts from the chapter and/or lecture to
show your understanding of the topic.
Use font size 12, 1” margins, and double spaced.
Include cover page & reference page (if needed)
At least 80% of your paper must be original content/writing
No more than 20% of your content/information may come from references.
Use at least three references from outside the course material, one reference must be from
EBSCOhost. Textbooks, lectures, and other materials in the course may be used but are not counted toward the
three reference requirement.
Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper
and list on a reference page in APA style.
References must come from sources such as scholarly journals found in EBSCOhost, CNN, online
newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo
Answers, eHow, blogs, etc are not acceptable for academic writing.
Here is the link to the case study
http://homeofresearchwriters.blogspot.com/2017/11/on-cutting-edge-with-fiskars-written-
Sample Solution