The five senses can play an integral role in planning events. These five senses include touch, taste, smell, sight, and hearing. Equally important, a bad experience can be the result of each of these as well. Have you ever entered a restaurant, only to exit seconds later because of a foul smell? The same can be said for buying a house. That's why people bake cookies or light good smelling candles just before you arrive.
Goldblatt recommends 5 things to ensure guests have a good "sensory" experience at your event:
- Survey guests (online) or hold a focus group to determine guests' "primary sensory stimuli"
- Identify any oversensitivity or allergies guests may have
- Use a draft diagram of the event environment to identify and isolate the location of certain sensory experiences
- Share this diagram with typical guests and get their attitudes and opinions
- Audit the venue (walkthrough) to determine pre-existing sensory environment and make modifications as needed.
Sample Solution