Examples: advertising, price discrimination
(b) Focus on a common feature of modern markets
Examples: role of new technology, government regulation
After choosing one of the two general approaches above, you should decide whether you want to
do a case study, an empirical analysis, or a theoretical analysis within that general approach.
(a) A Common Practice of Modern Firms
Select a firm practice that interests you. In preparation for undertaking the research, you should
evaluate the industries and major firms to which this practice appears to be important. Compare
and contrast: why is this practice more prevalent in one industry than another? Why does firm X
adopt this practice more than firm Y?
Sample Solution