food and wine tourism project plan

food and win" rel="nofollow">ine tourism project plan Order Description project region hunter valley in" rel="nofollow">in new south wales- au Reportformat,withheadin" rel="nofollow">ings,executivesummaryandtableofcontents.Ensure title page has all relevant in" rel="nofollow">information (student names, student numbers, workshop time, tutor, and name of win" rel="nofollow">inery and region). The report should show evidence of further research in" rel="nofollow">in your chosen topic area from relevant journal papers. You will need to have at least 5 journal references with additional material from other sources such as books and websites. You will need to use APA 6th edition referencin" rel="nofollow">ing style and ensure all on references are cited in" rel="nofollow">in your report. You can add in" rel="nofollow">interviews or any other in" rel="nofollow">innovative techniques to support your referenced material. The report, however, must be written in" rel="nofollow">in third person (i.e., avoid words such as “I”, “my”). The purpose of the Case Study is to develop ‘your own’ Win" rel="nofollow">inery which would in" rel="nofollow">include a Cellar Door/Tastin" rel="nofollow">ing Room and Food operation in" rel="nofollow">in a given win" rel="nofollow">ine region. This will require your group to evaluate the region, potential competitors, and tourism in" rel="nofollow">initiatives of the region. You can choose where you would like your win" rel="nofollow">inery to be located within" rel="nofollow">in a win" rel="nofollow">ine region which is also where your cellar door will be located. Environmental Analysis Perform an environmental scan of the region/state/country where you are situated. Our external scan will follow the PEST analysis which is used to identify the external forces affectin" rel="nofollow">ing an organisation/makin" rel="nofollow">ing. This process means that we are goin" rel="nofollow">ing to look at four external variables coverin" rel="nofollow">ing possible Political, Economic, Societal, and Technological changes.  Political Political factors can create advantages and opportunities for organisations. Conversely they can place obligations and duties on organisations. Political factors in" rel="nofollow">include the followin" rel="nofollow">ing types of in" rel="nofollow">instrument: - Market regulations - Trade agreements, tariffs or restrictions - Tax levies and tax breaks - Type of government regime e.g. communist, democratic, dictatorship  Economical All busin" rel="nofollow">inesses are affected by national and global economic factors. National (and global) in" rel="nofollow">interest rates and fiscal policy is set around economic conditions. The climate of the economy dictates how consumers, suppliers and other organisational stakeholders such as suppliers and creditors behave within" rel="nofollow">in society. An economy undergoin" rel="nofollow">ing recession will have high unemployment, low spendin" rel="nofollow">ing power and low stakeholder confidence. Conversely a “boomin" rel="nofollow">ing” or growin" rel="nofollow">ing economy will have low unemployment, high spendin" rel="nofollow">ing power and high stakeholder confidence. A truly global player has to be aware of economic conditions across all borders and needs to ensure that it employs strategies that protect and promote its busin" rel="nofollow">iness through economic conditions throughout the world.  Social The third aspect of PEST focuses its attention on forces within" rel="nofollow">in society such as family, friends, colleagues, neighbours and the media. Social forces affect our attitudes, in" rel="nofollow">interests and opin" rel="nofollow">inions. These forces shape who we are as people, the way we behave and ultimately what we purchase. Population changes also have a direct impact on organisations. Changes in" rel="nofollow">in the structure of a population will affect the supply and demand of goods and services within" rel="nofollow">in an economy. Fallin" rel="nofollow">ing birth rates will result in" rel="nofollow">in decreased demand and greater competition as the number of consumers fall.  Technological Technological advances have greatly changed the manner in" rel="nofollow">in which busin" rel="nofollow">inesses operate. Organisations use technology in" rel="nofollow">in many ways, they have 1. Technology in" rel="nofollow">infrastructure such as the in" rel="nofollow">internet and other in" rel="nofollow">information exchange systems in" rel="nofollow">includin" rel="nofollow">ing the telephone and conference callin" rel="nofollow">ing. 2. Technology systems in" rel="nofollow">incorporatin" rel="nofollow">ing a multitude of software which help them manage their busin" rel="nofollow">iness. 3. Technology hardware such as mobile phones, computers, photocopiers and fax machin" rel="nofollow">ines which transmit and record in" rel="nofollow">information. approx 1000 words marketin" rel="nofollow">ing strategies and recommendations Based on your analysis, develop strategies for the organizations’ win" rel="nofollow">ine tourism busin" rel="nofollow">iness. You should also conduct research from relevant literature to support your strategies. Provide enough detail so that the manager of the organisation can implement your recommendations. Include advertisin" rel="nofollow">ing, promotions, channels of sales. These strategies should be separated by concepts, and numbered appropriately eg 5.1, 5.2 etc. Approx. 400-450 words.