Forms of communication in brand and websites

1) Think of your favorite retailers- How have they integrated their channel system? How would you like their channels to be integrated? Do you use multiple channels from them? Why or why not? 2) Pick a brand and go to its website ( REVOLVE-com)- Locate as many forms of communication as you can find on the website- Conduct an informal communications audit- What do you notice? How consistent are the different communications in working towards a consist method?      

Sample Solution