Foundations of Marketing
Task
You are to put yourself in" rel="nofollow">in the place of a marketin" rel="nofollow">ing analyst, and critically assess the marketin" rel="nofollow">ing mix of
ONE product offerin" rel="nofollow">ing from a firm (see list below).
in" rel="nofollow">investigate how well the firm has designed its offerin" rel="nofollow">ing to meet the
needs of the target market (i.e. who is the target market? What is the positionin" rel="nofollow">ing of the offer?), and
to examin" rel="nofollow">ine the firm’s product, pricin" rel="nofollow">ing, distribution (place) and promotional strategies (the 4 P’s).
Firm/Brand Product
Apple Apple watch OR MacBook
Sony Playstation 4
Dyson Supersonic Hairdryer OR Hot+Cool Fan
Converse All Stars
Pandora Charms
Nespresso Coffee Pods
Thank you Bottled Water
Arnott’s Tim Tam Biscuits
Ashgrove (Tasmanian Brand) Milk
Samsung Samsung Galaxy S8
LEGO Lego Friends
Toyota Prius