An effective means of implementing forward integration is franchising. For this assignment, imagine I am an investor and you are a consultant. I would like to invest in a chicken franchise and would like to invest either in Popeye’s or Zaxby’s. In no more than three pages (double spaced), provide your recommendation regarding which franchise I should invest in. A strong recommendation (maximum points) will identify the criteria that you used to make the decision and will provide a detailed comparison of the criteria used including financial information.
Save your work as a .doc, .rtf, or PDF file.
You will need to access the following websites to complete the assignment:
http://www.zaxbys.com
http://popeyes.com
Additional internet research may be necessary to adequately complete the assignment.
Sample Solution