Franklin Fan Company-Forecasting case

1. Read the Franklin" rel="nofollow">in Fan Company-Forecastin" rel="nofollow">ing case. (attached) Case Background: You are to take on the role of Sharon Place. Address your brief to Dan Block and Ed Spriggs. 3. Download the 5-Step Critical-Thin" rel="nofollow">inkin" rel="nofollow">ing Decision-Makin" rel="nofollow">ing Model. (attached) a. Complete Step 1: Identify the problem(s) and uncertain" rel="nofollow">inties based on the assigned problem. b. Complete Step 2: Obtain" rel="nofollow">in Information addressin" rel="nofollow">ing the problem(s) from Step 1 and the followin" rel="nofollow">ing: i. Comment on the forecastin" rel="nofollow">ing system bein" rel="nofollow">ing used by the Franklin" rel="nofollow">in Fan Company. ii. Suggest changes or improvements that you believe are justified. iii. Develop your own forecast for win" rel="nofollow">indow fans for each month of the next year, 2015. Justify your forecast and the method you used. c. Complete Step 3: Make predictions about the future on the matrix. d. Complete Step 4: Make decisions by choosin" rel="nofollow">ing among the alternatives on the matrix. 4. In MBA Busin" rel="nofollow">iness Brief format, write a one-page analysis in" rel="nofollow">incorporatin" rel="nofollow">ing the followin" rel="nofollow">ing: a. Busin" rel="nofollow">iness Brief header - The first half of openin" rel="nofollow">ing paragraph is to provide a synopsis of the company. The second half of the openin" rel="nofollow">ing paragraph is state the problem (From Step 1 of the model). b. Analysis header – The analytical section should be based on your personal assessment of the in" rel="nofollow">information you obtain" rel="nofollow">ined from Steps 2 and 3 of the model. Provide only key relevant in" rel="nofollow">information and logical discussion in" rel="nofollow">in support of your fin" rel="nofollow">indin" rel="nofollow">ings. c. Conclusion header - This section should state your recommendation based on your analysis of the case in" rel="nofollow">information and situation outcome. (From Step 4 of the model). Your recommendation should be supported by your analysis section. d. APA citation(s) and reference(s). Note: You are expected to compose your Busin" rel="nofollow">iness Brief utilizin" rel="nofollow">ing the concepts learned in" rel="nofollow">in MBA 707. Specifically, Chapters 4, 5, and 6 from the textbook: Bovee, C., & Thill, J. (2015). Busin" rel="nofollow">iness Communication Today (13th ed.). Bullet poin" rel="nofollow">ints and direct quotes are not to be used.