Tipping is the Social Norm in North America, especially in the Hospitality industry. This Idea paper will analyze the trend about tipping in North America, and the social factors mainly involved when it comes to customer tipping, this paper will consist of a thorough analysis of this social trend combining surveys and interviews to restaurants in the city of Vancouver that will hopefully support the norm of tipping in North America. Tipping is the Social Norm Eating out is more than just a food and beverage, it is about the total experience that comes with it when dining in a casual or a fine dining restaurant. Tipping has been a social norm in North America and it is common in many other occupations and countries around the world. Tipping has been a part of food and beverage since most people nowadays eat out to enjoy and pay for good service, there are some factors that determine how a customer tips the employee after the service is done. The main factors are Social Psychological effects in both negative and a positive way. Negative: People who are not tipping might result in Psychological disutility due to embarrassment, guilt, and unfairness. Some people may seem they are being unfair to the server who provided the service, especially when they are expecting a tip as this is the major source of their income. Positive: For the people who tip, it allows them to impress other people, improve a self-image by being kind and generous. Tipping is consumer behavior, encouraging the server to improve the service quality he/she provides. Advisory Committees>