Fundamentals of Strategy

1. What is the focal firm’s current business model, positioning and competitive
   advantage in the specified market category? Max. 20 points
2. Based on your individual analyses, what are the strengths, weaknesses, opportunities
   and threats for your focal firm? Max. 20 points
3. Propose strategic options: Which strategic options can allow the company to increase
   its revenues in the long run? Max. 15 points
4. Decide between strategic options: Which of the proposed strategic options should the
   company prioritize? Max. 15 points
5. How should the chosen strategy be strategically implemented (e.g., how would the
   business model look like?)? Max. 15 points

Sample Solution