In this assignment, we will explore the role of BI in helping companies achieve a competitive advantage.
You will use this week's reading material and any third-party resources (scholarly journals) to research
examples of organizations (such as amazon.com and Google) that benefited from BI tools in creating
systems that attract users (and keep them).
Tasks
Discuss the significance of BI tools in providing organizations with a competitive advantage.
Discuss the significance of BI tools in customer relationship management (CRM).
Identify specific BI tools and evaluate the effectiveness of each tool and its significance in the making of
Discuss the forces shaping BI tools to become more commercialized toward non-IT specialists.
BI tools can enable different organizations, possibly under the same parent organization, or different
companies, to provide services to each other. Provide an example of organizations that depend heavily on
BI tools to provide services for each other and describe how the BI services are offered and how the
organizations derive value from the services.
TEXTBOOK: Sharda, Ramesh, Dursun Delen & Efraim Turban. Business Intelligence and Analytics:
Systems for Decision Support, 10th Edition. ISBN: 9780133050905
Sample Solution