GE case analysis

    Order Description     a) Identify, critically appraise and select strategies for organisations operating within domestic and international contexts. b) Critically evaluate strategies linked to responding to external environments (fit strategies) and contrast them to strategies linked to to external environments (fit strategies) and contrast them to strategies linked to core competencies (stretch strategies). c) Recognise, consider and address macro-economic trends in a changing world and their impact on business whilst evaluating competitive, organisational and ethical values.