Introduction
The Gestalt Principle of Perception suggests that our brains like to organize information that we encounter,
helping us make sense of what is in our world. We often place things that we see into highly cultural patterns or
forms - what we fit to form/pattern is associated with what we grew up with or interact with on a daily basis. In
the marketing world, many psychological theories are utilized to help sell products and gain loyalty; this is also
true with company logos. Companies will spends thousands of dollars to create a logo that is constructed with
simple images, but when viewed as a whole the perception offers a different story.
Select one of the main principles: figure-ground, proximity, similarity, continuity, or
closure. Using your own words, please define this principle.
Then, you are to look through the newspaper, magazines, or the Internet to view a logo that matches the
principle you have selected and defined. You will embed the image into your document.
Discuss how the image matches the Gestalt principle that you have identified. Include an in-text citation
Sample Solution