Naturally, companies need to make money to survive and thrive. In order to maximize profits, it is
important that companies take into consideration their customers/clients when making business
decisions. This includes knowing the following:
Who the customer is (demographics = D)
What their needs and wants are (NW)
What their purchase behaviors entail (PB)
Their likes and dislikes (LD).
Prepare a list of at least 20 questions that would help you learn more about your potential
customers/clients.
Create a two column table (you can use Excel or Word). Column 1 should be labeled “Question” (and it is in
this column you list each of your questions). Column 2 should be labeled “Information,” and should include
what type of data (D, NW, PB, LD) each question will provide you.
Write 1-2 paragraphs that provides an explanation of the content of the table. Explain how you will use the
data from the table to better understand your customers
Sample Solution