Gilbertsons Maple Products http://www.gilbertsonsmaple.com/ of St. Josephs Island Ontario is looking to distribute their line of Maple Syrup Products to specialty food stores in Europe. This is a new venture for the company, who in the past have distributed their products only in Ontario and Michigan. Recommend an initial distribution strategy and channel Gilbertsons should use to enter this new market. Provide rationale to support your answer Please keep your answer to <500 words.
Recommend also a pricing strategy for them to follow in a European market. Outline several factors they need to consider when setting prices for their product mix.
Please keep your answer to <500 words.
Topics International Distribution and Pricing Strategies:
- Please skim chapter 15 on International marketing/distribution channels.
Pay special attention to the types of distribution channels available to companies and the reasons for their use.
Also note the growing importance of e-commerce as a distribution alternative. Note in my experience distribution is a very important P to get right in your marketing mix.
- Please skim chapter 18 on International pricing strategies.
Pay special attention to the various approaches to international pricing and the factors to consider when setting prices.
- Answer both questions in this week’s forum.
text book link is below
https://www.sendspace.com/file/fdlmlb
Sample Solution