Read VALS, PRIZM and Roper Starch Global Lifestyles segments
VALS and Roper Starch Global Lifestyles are described in your book. Summary of PRIZM segments can be found here: httpd/kantarmedia.srds.com/common/pdf/sms/PRIZMPremierSegmentDescriptions pdf
Pick three segments from each of the three methods
Briefly explain the lifestyles you chose.
Find one real product or service that are being sold in the market that would be highly appealing to consumers who would fall into each of those segments and explain Why you think so -
Products must be selected from the real world, so you have to explain what the product, which brand is selling that product or if it's easier, include a picture of the product that would clearly describe the product
Write your assignment in a MS Word document in the Times New Roman 12 font, double space
Sample Solution