Global Marketing Strategy

Global Marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Strategy Order Description Your situation You are required to prepare a report for an existin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing company product (or service) of your choice from the country of your choice. The report needs to address the strategic marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing issues of market entry in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">into both a developed and developin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing country market. The company product should not already have an established market presence in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your chosen target countries. Your report needs to address the followin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing 1) Analyse the nature of the two marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing environments in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in which the company product or service will be targeted 2) Critically analyse the marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing and / or busin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">iness implications arisin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing for the company when it will enter in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the two chosen markets 3) Recommend and justify market entry mode(s) for enterin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in each target market Word in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">indication for the whole assignment = 3000 +/- 10% (references and appendices are excluded from the word count) Note: if you submit your work late you will be deducted 10 marks for each day of delay (e.g. 3 days of delay, 30 marks will be deducted). SUGGESTION: The early stages of the assignment in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">involve researchin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing and evaluatin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the chosen markets. For in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">information on geographic markets access the followin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing sources and download the relevant publications for analysis. • Via the University e-library access MarketLin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ine Advantage and download ‘Country Profiles’ for each of the countries. • Via the web access ‘UK Trade and Investment’ agency, select ‘Export’, navigate to each of the country pages and download the ‘Doin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Busin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">iness In’ guides. • The market entry mode(s) & strategy you suggest must be fully justified and supported by appropriate academic sources. You are expected to use, and reference, other credible sources from the e-library and other on lin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ine resources. All the sources used must be credible i.e. they must come from a respected source.