You have been hired as the marketing manager for Tesla. Select one country Tesla is currently not conducting business in and determine if you would employ a global marketing strategy or an international marketing strategy. Your paper should include the followings:
Define a difference between a global marketing strategy and an international marketing strategy (20% of your paper),
Provide a company profile (10%),
Provide a profile for a country Tesla is currently not conducting business in (include information about population, language, lifestyle, social and economic situation) (20%),
Provide a justification why you choose this country (10%),
Discuss the strategy (either a global or an international strategy) you select and provide the examples and specific plans using references (40%).
Sample Solution