Global professional development
Order Description
Ashley Community Housin" rel="nofollow">ing is a housin" rel="nofollow">ing association supportin" rel="nofollow">ing homeless people, main" rel="nofollow">inly the refugee community with housin" rel="nofollow">ing, helpin" rel="nofollow">ing them to fin" rel="nofollow">ind employment and with health and train" rel="nofollow">inin" rel="nofollow">ing issues.
The organization has 3 regional offices with departments for fin" rel="nofollow">inance, HR, management and customer facin" rel="nofollow">ing. They have an outward focus with a plan for busin" rel="nofollow">iness development, subsidiary offices and
train" rel="nofollow">inin" rel="nofollow">ing. There are currently 50 employees across the three offices.
Ashley Community Housin" rel="nofollow">ing deals with a diverse range of people from landlords to refugees, so communication is very important. Requirin" rel="nofollow">ing properties is one of the main" rel="nofollow">in challenges and negotiation
skills are key. The company is usually their client’s first meetin" rel="nofollow">ing with people in" rel="nofollow">in this country and cultural sensitivity is very important. Relationships need to be developed, sensitive questions
have to be asked to make an assessment. There is a resident case worker in" rel="nofollow">in the office to prepare clients to main" rel="nofollow">intain" rel="nofollow">in tenancies, fin" rel="nofollow">ind people of a similar culture etc. The case worker assists in" rel="nofollow">in
aspects in" rel="nofollow">includin" rel="nofollow">ing claimin" rel="nofollow">ing benefits and law.
Q. What is the biggest barrier that you would like to see removed?
A. Housin" rel="nofollow">ing difficulties, fin" rel="nofollow">indin" rel="nofollow">ing accommodation for clients. We have hostels, but they need to move on. The private sector is difficult and the Local Authority counts them as ‘sin" rel="nofollow">ingle homeless’,
which puts them low on the list.
Q. What does the company do well and what not so well?
A. We are good at listenin" rel="nofollow">ing to our clients, and have been complimented officially on our service to them. Now we need to develop a team to improve assistance to them.
Q. What is your future vision?
A. We are hopin" rel="nofollow">ing to expand. We need to make more contacts with Authorities, need to build train" rel="nofollow">inin" rel="nofollow">ing services and to explore social enterprise to provide employment to our clients.
Questions:
1) From a strategic poin" rel="nofollow">int of view I want to scale up the busin" rel="nofollow">iness so how should change management be implemented and what should be the marketin" rel="nofollow">ing strategy? watch the lin" rel="nofollow">ink below
Employer Case 4: Osman Ishal: Ashley Community & Housin" rel="nofollow">ing