Global Strategy

    Order Description   Read "IKEA's Global Strategy" on page 363 in your textbook. Answer Questions below. Also, make sure you know the difference between "fair trade" and "free trade" and state the difference at the end of your Discussion Board answers. 1. What strategy does IKEA use for its global operations? Compare their strategy to the other 3 strategies in the textbook and explain if you believe they are following the best strategy for their type of firm. Provide the rationale for your answers. 2. Why do you think IKEA had problems when it first went into the United States, and what did it do to fix the problems? 3. How do the IKEA strategies differ in China from those used in the US, and why? 4. How can IKEA cut its prices and still customize its products so they are locally responsive? 5. Define the difference between "fair trade" and "free trade."