Scenario: You are working as a consultant for a consulting firm that has been approached by a business organisation to conduct research into the effects of globalisation on a key area of their activity. The organisation has left it to you to define the scope of the research and choose the research topic.
Theme: Globalisation The OECD defines globalisation as the following: "The geographic dispersion of industrial and service activities, for example research development, sourcing of inputs, production and distribution, and cross-border networking of companies, for example through joint ventures and the sharing of assets." The key implications of globalisation for business include: • the increasing trade across borders of goods and services, • increasing levels of labour migration between countries, • the emergence of global brands, • greater outsourcing and offshoring of production, • expansion of foreign investment.
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