Goldieblox

Goldieblox Order Description 1.1. Course Description Not all busin" rel="nofollow">inesses are created equal. More often than not organizations spend resources developin" rel="nofollow">ing and marketin" rel="nofollow">ing new products/services only to discover that consumer response is far less ecstatic than expected. The reality is that in" rel="nofollow">in most cases consumers are in" rel="nofollow">indifferent about busin" rel="nofollow">inesses offerin" rel="nofollow">ings – they simple do not care. To succeed busin" rel="nofollow">iness must make a more compellin" rel="nofollow">ing case than it is today - in" rel="nofollow">in terms of consumer experience, deeper purpose, social value, and greater in" rel="nofollow">inspiration for consumers as well as employees. Effective marketin" rel="nofollow">ing management requires a clear understandin" rel="nofollow">ing of consumers and the market in" rel="nofollow">in general. The aims of this course are to help participants understand how marketin" rel="nofollow">ing contributes to a busin" rel="nofollow">iness’ competitiveness and survival and to provide participants with critical strategic marketin" rel="nofollow">ing in" rel="nofollow">insights, tools, and techniques. Understandin" rel="nofollow">ing marketin" rel="nofollow">ing will help you whether you are an accountant, a consultant, a programmer, a banker, or a hospital manager. Appreciatin" rel="nofollow">ing customer needs and how to marshal the resources of an organization to meet those needs are crucial skills in" rel="nofollow">in today’s busin" rel="nofollow">iness world. This course develops a general management viewpoin" rel="nofollow">int in" rel="nofollow">in plannin" rel="nofollow">ing and evaluatin" rel="nofollow">ing marketin" rel="nofollow">ing decisions, from both a strategic and tactical perspectives. It will help students understand how marketin" rel="nofollow">ing decisions contribute to busin" rel="nofollow">iness performance and are affected by organizational and environmental in" rel="nofollow">influences. This course will help develop the followin" rel="nofollow">ing: ? An understandin" rel="nofollow">ing of fundamental marketin" rel="nofollow">ing terms, concepts, prin" rel="nofollow">inciples, ideas and theories. ? An appreciation of the multifaceted role of marketin" rel="nofollow">ing within" rel="nofollow">in organizations. ? An understandin" rel="nofollow">ing of how marketin" rel="nofollow">ing contributes to customer relationship buildin" rel="nofollow">ing. ? An understandin" rel="nofollow">ing of the close relationship between distribution, marketin" rel="nofollow">ing communication, brand management, and in" rel="nofollow">innovation. ? Skills in" rel="nofollow">in usin" rel="nofollow">ing the marketin" rel="nofollow">ing toolkit for competitive advantage. ? Critical thin" rel="nofollow">inkin" rel="nofollow">ing and communication skills relatin" rel="nofollow">ing to marketin" rel="nofollow">ing. 1.2. Course Learnin" rel="nofollow">ing Outcomes (CLOs) Upon successful completion of this course, students will be able to: 1. Knowledge Objectives: The main" rel="nofollow">in knowledge objectives of the course are to understand: • How marketin" rel="nofollow">ing contributes to the firm’s survival and growth • How marketin" rel="nofollow">ing plans are developed and implemented • The fundamental concepts and ideas in" rel="nofollow">in marketin" rel="nofollow">ing 2. Skill Objectives: The main" rel="nofollow">in skill objectives of the course are to enable students to develop: • The conceptual, technical and in" rel="nofollow">interpersonal skills managers need to communicate effectively in" rel="nofollow">in the busin" rel="nofollow">iness world • The analytical skills needed to analyse a company’s customers and external environment • Evaluate the success of product and service strategies based on their understandin" rel="nofollow">ing of consumer behaviour, pricin" rel="nofollow">ing and distribution • Critically examin" rel="nofollow">ine the development of new busin" rel="nofollow">iness opportunities in" rel="nofollow">includin" rel="nofollow">ing brand extension strategies • Manage the optimal mix of relationship marketin" rel="nofollow">ing strategies needed to create superior value for consumers and busin" rel="nofollow">iness organisations • How to manage a market strategically • The ability to work with others in" rel="nofollow">in groups and solve market-related problems The Assignment Marketin" rel="nofollow">ing Assignment – Individual Objective The main" rel="nofollow">in objective of this assignment is to facilitate your understandin" rel="nofollow">ing of the prin" rel="nofollow">inciples and practices of Marketin" rel="nofollow">ing Management concepts with an applicable case study. It is in" rel="nofollow">intended that you will be able to comprehend and blend the theory with the practice of these disciplin" rel="nofollow">ines through self-study and case study techniques. After havin" rel="nofollow">ing gain" rel="nofollow">ined some understandin" rel="nofollow">ing of each aspect of Marketin" rel="nofollow">ing Management by participatin" rel="nofollow">ing in" rel="nofollow">in the lectures and discussions, you are expected to read carefully other resources available onlin" rel="nofollow">ine on the in" rel="nofollow">internet in" rel="nofollow">in order to write an assignment in" rel="nofollow">in an academic format at MBA level. 1. Refer to the case provided to you, and address the 2 case study questions. 2. Use theory/concepts from the relevant topics/chapters top address the case study questions. 3. Background readin" rel="nofollow">ing is essential and should in" rel="nofollow">include 2 journal papers, busin" rel="nofollow">iness magazin" rel="nofollow">ine/s (one or two readin" rel="nofollow">ings) that relate to your case, visit the organization’s website, and use it in" rel="nofollow">in your discussion. 4. Discussion of each questions should be between 250-300 words.