What is a good mission statement?
Virtually all firms have mission statements. These declarations help guide and
inspire employees and signal what is essential to the firm to those outside the
company. Mission statements are often the product of much deliberation and
discussion.
At the same time, critics claim that mission statements sometimes lack teeth and
specificity. Moreover, critics also maintain, in many cases, that mission
statements are similar from firm to firm and therefore make the same empty
promises.
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