Describe Gore’s global organizational design challenge?
Due to the challenges of a global market place, business teams are spread over three continents. The
challenge of having a successful global presence requires virtual teams to enable a high degree of
coordination in the development, production and marketing of products to customers across the world.
Growth and globalization present significant challenges for W. L. Gore as it strives to maintain a family-like,
entrepreneurial culture. Gore’s culture maximizes individual potential in a creative environment. The culture
results from a commitment to technology for developing quality products. This strategy is carried out
through a unique approach to leadership. What practices have to change to accommodate changing
realities?
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