Group AR/VR Business Project

Virtual reality (VR) and augmented reality (AR) allow one the ability to alter their perception. Virtual reality is defined as, “an artificial environment which is experienced through sensory stimuli (such as sights and sounds) provided by a computer and in which one's actions partially determine what happens in the environment” (Virtual Reality, 2018). Virtual reality is an immersive experience that changes the physical world by using a technological device such as the HTC Vive or Oculus Rift. Augmented reality has similarities to VR but focuses more on letting individuals interact with both the virtual world and real world simultaneously. Augmented reality is defined as, “an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (such as a smartphone camera)” (Virtual Reality, 2018). The AR and VR industry is experiencing exponential growth, it is estimated by 2025 it will be a 95 billion dollar market (Hall, 2017). AR and VR technology are being added into the business industry as technology advances. The potential for virtual prototypes and training has many companies investing into this untapped technology. The healthcare industry is seeking the use of AR and VR to train surgeons on virtual bodies to provide better service at a reduced cost. The United Kingdom has started incorporating VR/AR technology already, recently they performed an operation removing cancerous tissue using a VR camera allowing many medical students to watch the procedure live (How VR and AR, 2018). Before VR, many students would have missed the opportunity to watch this procedure up close. Galaxy corporation, a large technology company has partnered with Nicklaus Children’s Hospital to develop AR and VR technology to help train and reduce costs. “The level of understanding through VR is great because humans are primarily visual and VR is a visual format,” Kini mentioned (Gaudiosi, 2017). Galaxy is using virtual reality to help train staff through repetitive training and skill set maintenance. They are able to take a real life scenario and practice what needs to be done before risking a life. Since there are not always enough patients or resources available to train staff how to deal with specific cases, they are able to set up a situation that can be used to teach the students what-ifs. Using virtual reality in medical training, is very important. VR can help in both good and bad situations. Being able to surgically operate in a way that is so surreal, yet safe and effective without it being on an actual human helps students to gain confidence and understanding without major complications that can’t be undone. If a complication occurs, or something goes wrong, it is best to be done in a virtual surgery room where they can learn from their mistakes and try again instead of on an actual patient. A second way hospitals are using VR is in the form of teaching CPR. They are teaching people of all ages to understand the complex components of CPR in an easier and less stressful way. Mary Spio CEO of Next Galaxy mentions that medical professional training and proficiency are a huge part of the health care costs. An example of cost reduction with the help of VR is seen in elderly tracheal insertion. On average, it costs $3.000 per employee to learn how to do this specific insertion, and could only be done on a live person before the introduction of virtual reality to help. Next Galaxy is working to create a software that can be downloaded onto a mobile device to help teach people anywhere. The VR form of tracheal insertion could then be done at a lower cost for employees. They estimate $40 per employee to be taught and eliminated the need to travel to a training area with a paid instructors and a large group of people that learn at different paces (Gaudiosi, 2017). As seen in class, the students who were able to try the virtual reality demonstrations were having fun and more interested while engaging in it. Not only do people enjoy learning in a virtual way, they are able to engage in hands on activities to learn faster and more efficiently. It is believed that over time, VR will permeate the way surgeons practice, learn, and teach. Along with surgeon teachings, the way surgeons explain procedures to patients will soon evolve to being fully virtual. (Gaudiosi, 2017)- Citation for the article Business Problem: Ideas on how to implement it: Technology used to solve problem: How the technology would change the industry: Conclusion:                                                                                                                                                                                          

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