group assignment: case study Virgin Australia

Order Description Virgin" rel="nofollow">in Australia: aim to reposition, chapter 17 in" rel="nofollow">in Alam Q.& Chowdhurry, M. (2016), Global Repositionin" rel="nofollow">ing: Sustain" rel="nofollow">inability and Value Co-Creation, TILDE University Press(1st edition). Task: based on Virgin" rel="nofollow">in case, write a busin" rel="nofollow">iness plan to the Company Board of Directors. Virgin" rel="nofollow">in Australia, an Australian-based airlin" rel="nofollow">ine is expandin" rel="nofollow">ing its services in" rel="nofollow">in the Asia-Pacific region and positionin" rel="nofollow">ing itself as an Asia-centric airlin" rel="nofollow">ine. What should be the feature of Virgin" rel="nofollow">in Australia�s regional expansion strategy to protect its LCC market leadership. By referrin" rel="nofollow">ing IB theories and the comtemporary in" rel="nofollow">internationalization challenges, your group�s Busin" rel="nofollow">iness Plan should encompass the followin" rel="nofollow">ing structure: 1.in" rel="nofollow">intro 2.market analysis 3.analysis of compentecies 4.development of best-suited mode of entry with academic arguments to support your proposal 5.evaluation of some operation 6.conclusion It is a group assignment; I just do part of it. I do number 4 which is Development of best-suited mode of entry with academic arguments to support your proposal. I give you all other in" rel="nofollow">information above so you can know the content but you only write number 4 the Development of best-suited mode of entry. The requirement for this part is a. Assess the effectiveness of your company�s mode of entry b. Evaluate your firm�s FDI strategy with company busin" rel="nofollow">iness model and competencies Note for students: Use Dunnin" rel="nofollow">ing�s OLI eclectic paradigm and Internationalization process models & strategies to assess the viability of FDI mode The Virgin" rel="nofollow">in case have been attack in" rel="nofollow">in additional file, I also attack my lecture note for the mode of entry part so you can keep what you write in" rel="nofollow">in lin" rel="nofollow">ine with the lecture, also I attack the IBIS World just in" rel="nofollow">in case you need reference.