Walt Disney’s parks and resorts consistently generate billions of dollars
every year. The marketing department is doing something right! See below
the core cornerstones in Disney’s marketing strategies.
• Manipulate the feeling of nostalgia to generate and develop customer
loyalty.
• Target its audience with a multi-channel strategy.
• Utilize core themes & brand persona.
• Tell stories that resonate and inspire.
You’re a Senior Market Research Associate specializing in tourist attractions
& vacations at Viking River Cruises. You’re working on a marketing campaign
to create nostalgic feelings initiating the company’s core brand as the
“sacred destination” for ocean cruises. You decide to emulate the Walt
Disney marketing strategy tailored to your business needs and demands –
make your case in light of the above.
Resources:
https://coschedule.com/marketing-strategy/marketing-strategy-examples/
disney-marketing-strategy
What Should the Case Study Include?
• Cover sheet
• Introduction
• Action plan
• References
• Conclusion
Sample Solution