Health care organization in your area such as a hospital, rehabilitation center, emergency medical center

Use the Internet to look for a health care organization in your area such as a hospital, rehabilitation center, emergency medical center, or nursing home. Take some time to look at the organization's logo and other elements of brand identity. Using what you learned about Schmitt and Simonson's drivers of identity management regarding inconsistent image, determine whether the chosen facility's logo and associated branding elements convey an image of consistency and order. Be sure to support your analysis with rationale from the textbook and any other resources you may identify on the subject.

For the discussion, provide a link that shows at least two of the health care organization's branding elements (such as their website, social media page, or press release). Then, respond to the following:

Does the branding within these elements convey consistency and order? Describe what impact (positive or negative) the branding elements could have on patient choice.
Be sure to respond to at least one of your classmates' posts.

Full Answer Section

         

Impact on Patient Choice:

  • Positive Impact:
    • A professional and well-maintained website and social media presence can build trust and confidence in the hospital.
    • Clear and consistent information can empower patients to make informed decisions about their healthcare.
    • A strong online presence can enhance the hospital's reputation and attract new patients.
  • Negative Impact:
    • Inconsistent branding can create confusion and undermine the hospital's image.
    • Outdated or inaccurate information can deter potential patients and damage the hospital's credibility.

Conclusion:

While KNH demonstrates a level of professionalism in its branding, there is room for improvement in terms of consistency and visual appeal. By enhancing the consistency of its branding across all platforms, KNH can further strengthen its image, build trust with patients, and improve its overall marketing efforts.

Sample Answer

       

I will choose the Kenyatta National Hospital (KNH) in Nairobi, Kenya.

Here's a link to their website: https://knh.or.ke/

Here's a link to their Facebook page: https://www.facebook.com/KenyattaNationalHospital/

Analysis:

  • Logo: The KNH logo features a stylized image of the hospital building with a cross prominently displayed. This visually represents the institution's role in healthcare. The color scheme is predominantly blue, often associated with trust, reliability, and professionalism.
  • Website: The website appears professional and informative. It provides clear navigation, easily accessible information about services, departments, and contact details. The overall design is clean and modern, conveying a sense of efficiency and competence.
  • Social Media: The Facebook page is active and regularly updated with news, events, and patient testimonials. However, the visual consistency between the website and the Facebook page could be improved. For example, the color schemes and overall aesthetic could be more aligned.

Consistency and Order:

While KNH demonstrates a level of consistency in its branding through the use of the logo and a professional website, there are areas where improvement could be made.

  • Inconsistent Visuals: As mentioned earlier, the visual consistency across different platforms could be enhanced. For example, the color schemes and overall aesthetic could be more unified across the website, social media pages, and other marketing materials.
  • Information Consistency: Ensuring consistency in the information presented across different platforms is crucial. For instance, contact information, service descriptions, and appointment procedures should be identical across all channels.