Health Communication Program Plan

Assignment title or task:
The first section (I) will be designed to gain general information about the communication program. There are 5 points to cover under the general program information section.
The second section (II) will be designed to assess the student’s ability to draft a health communication plan. The main communication program characteristics section will be designed to assess the group’s ability to provide basic information about the health communication planning process.

General program information (first section)

  1. Name of the program.
  2. Country and region (if applicable), where the program is based.
  3. Time period (start and end dates).
  4. Funding sources.
  5. Give a short description of the program (maximum of about 250 words).

Main communication program characteristics (second section)

  1. Describe the overall goal of the program.
  2. List the SMART objectives of the program.
  3. Describe the target audience(s) of the program (primary and secondary audiences).
     Indicate the demographic and socioeconomic factors of the target population that have been measured. E.g., age, gender, income/socioeconomic status, education, occupation…etc.
  4. Literature review: basing the communication program on current scientific knowledge and/or theoretical models and/or previous experience from other projects? One or two paragraphs about the problem. (300-500 words).
  5. Describe the settings and communication channels.
  6. Describe the development process of messages.
  7. Describe the activities and timeline.
  8. Describe the process/impact/outcome evaluation of the communication program that will be measured.

Points that can be added
• Describe the needs assessment that has been carried out.
• Describe the environmental factors (i.e., factors beyond individual control) that the communication program addresses, if any

Sample Solution