Herzberg’s two-factor theory

Herzberg’s two-factor theory speaks to issues relevant in both employee compensation and benefits, as it discusses why people choose a workplace as well as what keeps employees satisfied and committed to their work. For more information on Herzberg’s two-factor theory, see the related readings from this week. Imagine that you are an HR manager in a cutting-edge health organization, then answer the following questions: • Who are you trying to recruit to work for you (i.e., who is your audience)? • What sort of compensation and benefits package do you need to provide? • What would you include from Herzberg’s two-factor theory to ensure you would recruit the best candidates for the position? • What type of wording would you use? What makes your workplace more appealing? Give an example.